MGT60703 - Strategic Management

This subject was taught by the Mr Leong Boon Tik. Strategic management is a assignment based subject. This subject doesn't has final exam and mid term exam.

In Strategic management I learnt about the Swot analysis and Porter five Forces. basically both of this tools is to help to evaluate a company conditions through market segmentation. I also learned through case studies by studying various established and big organizations on how they stay ahead in the market, eliminate competitions, differentiation using firm value chain to their advantage and many other strategies in order to be successful.

In my individual assignment, I learned the process of how to write good and effective vision and mission statement. This knowledge was applied by identifying a vision statement of an organization, scrutinize the statement based on the characteristics of a good vision statement and later propose a better statement. On the other hand, I had to apply market segmentation into the scenario as a developer to identify and suggest the best fit project for the land, considering that my competition would be other huge developers of the same stature.

In our group assignment, with given scenarios, we were required to analyze how BIM software can benefit and give competitive advantage to a quantity surveyor in the market. Secondly, By listing out necessary assumptions, we were required to access our company competitive advantage in the industry by using the real industry data to do analysis, i.e.: how many competitors at what size, etc. This assessments were carried out through using a few analysis tools (porter's five forces, etc). Hence, strategies were derived to ensure that our company  gain a better competitive position in the industry. Lastly, we were require to give advice to the government on the precaution steps needed before awarding a PPP / PFI project.

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